It can be easy to take those donors who give regularly for granted. But, monthly donors are a group of donors that are important to your organization. They help you to maintain a consistent revenue, in fact, monthly donors give 42% more in one year than those who give one-time gifts.
Solution
The Berkshire Humane Society Executive Director records videos for monthly donors and includes animals up for adoption in his videos. He also updates the donor on what has been happening over the course of the month. Click the example on the left to see how Berkshire Humane thanks their monthly donors.
Outcome
Berkshire Humane sends a video to their 40 monthly donors every month. In return, they get a 60% or higher open rate!
SUCCESS STORY
The Berkshire Humane Society personally thanks each of their monthly donors using video.
The Hawaiian Humane Society thanks all of their donors with personalized videos.
The Batonga Foundation used video to invite donors to an upcoming event.
The YMCA has help from their board members to personalize videos for their donors.
See More Success Stories
Start thanking your monthly donors with personalized video.
60% OPEN RATE
60% OPEN RATE
