It can be difficult to keep your donors engaged throughout the entire year. Only 47% of major donors are retained by nonprofits after one year. Keeping your communication with donors personal is important to retaining them year after year.
Solution
Wesleyan keeps their donors engaged by sending them a Happy Birthday message on their birthdays. Click the video here to watch an example of what a donor receives on their birthday.
Outcome
Wesleyan staff sent 20 of these videos to their donors on their individual birthdays. They had an open rate of close to 75% after sending out Happy Birthday videos for about two months.
SUCCESS STORY
Wesleyan personally wished donors a Happy Birthday using video.
The Greeley Dream Team used video to thank donors after an event.
The YMCA thanked families for sending their children to camp and reminded them of the next registration date.
Kappa Alpha Theta asked donors to support them on Giving Tuesday using video.
See More Success Stories
Learn how you can engage your donors year-round with video.
75% OPEN RATE
75% OPEN RATE
